What I do and who I do it for
I am a creative director whose clients often live in the realms of
design, home, food, fashion, beauty and wellness.
I define and refine brand identities. I bring them to life through developing narratives,
and by establishing original, evocative visual and verbal personalities.
I create brand books, visually driven strategic presentations, develop
multi-channel campaigns and select editorial and experiential projects.
I am an enthusiastic leader and thrive with collaboration.
I also take on assignments as a single entity.

Where I have been
I began as an editor and art director at Martha Stewart Living magazine. As a Creative Director, I directed advertising campaigns for Banana Republic. I helped to reinvigorate J. Crew. Later I worked with Radical Media on digital and experiential assignments for clients ranging from Tommy Hifiger and Grey Goose to NASA. At 2x4 I developed directions for high end fragrance and fashion clients such as Prada and Carolina Herrera. In 2017 I was part of an inspiring start-up; a story-driven platform for niche designers and makers of well-crafted products.

Passions
Start-up and rebranding projects.
Creative content development.
Identifying the “natural” and “authentic”.
Working with compelling creatives.
Defining and executing singular, beautiful projects.
Photography and Film.
Discovering and telling unique stories.
Objects of beauty, especially textiles.

Strengths

My eye.
Curiosity.
Strategic thinking.
Ideation, distillation, curation and elevation.